{"id":3106,"date":"2025-09-22T00:00:22","date_gmt":"2025-09-21T15:00:22","guid":{"rendered":"https:\/\/www.gion-endo.com\/season_letter\/massugu-shojin_20250922\/"},"modified":"2026-06-30T17:03:08","modified_gmt":"2026-06-30T08:03:08","slug":"massugu-shojin_20250922","status":"publish","type":"season_letter","link":"https:\/\/www.gion-endo.com\/en\/season_letter\/massugu-shojin_20250922\/","title":{"rendered":"Massugu Shojin by Koichi Endo Available Today!"},"content":{"rendered":"<p>Massugu Shojin, a book by Koichi Endo, owner of Tempura Endo, is officially released today.<\/p>\n<p>The goal lies beyond what you choose to believe in.<\/p>\n<p>This book traces the journey and philosophy of a man who built a renowned restaurant in a single generation, from Gion to the world.<\/p>\n<p>It carries the author\u2019s conviction that adversity is nothing more than a passage on the road to success.<\/p>\n<p>Massugu Shojin<br \/>\nRelease Date: September 22, 2025<br \/>\nPrice: \u00a51,760, tax included<\/p>\n<p>Now available through the Tempura Endo online store, as well as Amazon, Rakuten Books, and major bookstores.<\/p>\n<p>Buy the book here<br \/>\n<a href=\"https:\/\/www.tempura-endo.online\/view\/item\/000000000021\" target=\"_blank\" rel=\"noopener\">https:\/\/www.tempura-endo.online\/view\/item\/000000000021<\/a><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.gion-endo.com\/wp\/wp-content\/uploads\/2025\/09\/massugu-shojin_20250922.jpg\" alt=\"\u307e\u3063\u3059\u3050\u7cbe\u9032\u3000\u4eac\u90fd\u7947\u5712\u300c\u5929\u3077\u3089\u5713\u5802\u300d\u7e41\u76db\u8a18\" width=\"317\" height=\"466\" class=\"aligncenter size-full wp-image-2702\" \/><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"featured_media":2704,"template":"","letter_category":[39],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.gion-endo.com\/en\/wp-json\/wp\/v2\/season_letter\/3106"}],"collection":[{"href":"https:\/\/www.gion-endo.com\/en\/wp-json\/wp\/v2\/season_letter"}],"about":[{"href":"https:\/\/www.gion-endo.com\/en\/wp-json\/wp\/v2\/types\/season_letter"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.gion-endo.com\/en\/wp-json\/wp\/v2\/media\/2704"}],"wp:attachment":[{"href":"https:\/\/www.gion-endo.com\/en\/wp-json\/wp\/v2\/media?parent=3106"}],"wp:term":[{"taxonomy":"letter_category","embeddable":true,"href":"https:\/\/www.gion-endo.com\/en\/wp-json\/wp\/v2\/letter_category?post=3106"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}