Massugu Shojin, a book by Koichi Endo, owner of Tempura Endo, is officially released today.
The goal lies beyond what you choose to believe in.
This book traces the journey and philosophy of a man who built a renowned restaurant in a single generation, from Gion to the world.
It carries the author’s conviction that adversity is nothing more than a passage on the road to success.
Massugu Shojin
Release Date: September 22, 2025
Price: ¥1,760, tax included
Now available through the Tempura Endo online store, as well as Amazon, Rakuten Books, and major bookstores.
Buy the book here
https://www.tempura-endo.online/view/item/000000000021
